Own a Nash & Smashed in Lubbock, TX
Serve the Hub City's 40,000+ Texas Tech students, medical center staff and South Plains families across Overton Park, Milwaukee Avenue (West End) and South Loop 289 / Slide Road.
National franchise overview · Texas franchise guide
As the retail, healthcare and higher-education capital of the Texas South Plains, Lubbock pulls shoppers from more than 20 surrounding counties while hosting over 40,000 students at Texas Tech University. Along University Avenue, Broadway/Overton Park and the Marsha Sharp Freeway (US-62/82), Red Raider student apartments, Jones AT&T Stadium gamedays and adjacent University Medical Center and Covenant Health campuses sustain intense lunch, dinner and late-evening takeout volume.
To the south and west, Lubbock's fastest-growing residential neighborhoods feed busy power centers at West End and Canyon West on Milwaukee Avenue (FM 179), South Loop 289 at Slide Road, and 82nd / 98th / 114th Street shopping plazas — ideal for 1,600+ sq ft inline and endcap restaurants.
Big 12 university energy and regional South Plains retail draw
- Texas Tech, Overton Park, University Avenue & Medical District (US-62/82): High-density student housing, hospital shift workers and Big 12 stadium/arena event crowds.
- Milwaukee Avenue, West End Center, Canyon West & 82nd Street: West Lubbock's premier lifestyle and regional shopping hub off Marsha Sharp Freeway and Loop 289.
- South Loop 289, Slide Road, Quaker Avenue & 98th / 114th South: Established regional mall trade area paired with booming Southwest Lubbock family subdivisions toward Cooper ISD.
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