Own a Nash & Smashed in Frisco, TX

Step into one of North Texas's fastest-expanding sports, family and corporate corridors — from Stonebriar and The Star on the Dallas North Tollway to PGA Frisco, UNT Frisco and US-380.

National franchise overview · Texas franchise guide

Known across Texas as Sports City USA, Frisco draws millions of annual visitors to The Star District, Toyota Stadium, Riders Field and PGA Frisco while adding thousands of affluent households across Collin and Denton counties. Families traveling for weekend tournaments, UNT Frisco students along Panther Creek Parkway, and daily commuters on the Dallas North Tollway and Sam Rayburn Tollway (SH-121) drive relentless fast-casual dining volume.

New retail centers rising along Preston Road (SH-289), Eldorado Parkway, Main Street (FM 720), Legacy Drive and the US-380 northern frontier offer modern 1,600+ sq ft endcap and inline spaces with strong parking and third-party delivery reach. Backed by 40 hours of training and 12 corporate support commitments, Frisco franchisees can build single-unit or multi-unit portfolios.

Sports tourism, master-planned growth and North Platinum Corridor demand

  • Stonebriar, The Star District & Frisco Square (DNT & SH-121): Regional mall traffic, corporate headquarters, sports venues and hotel corridors generating 7-day lunch and dinner volume.
  • Preston Road (SH-289), Main Street & Eldorado Parkway: Frisco's busiest north-south family retail spine, surrounded by high-income subdivisions and high-school athletic hubs.
  • PGA Frisco, Fields, UNT Frisco & US-380 North: Rapidly developing northern Frisco and Prosper-border shopping centers capturing new master-planned residential rooftops.

Frisco, TX concept guides & nearby markets