Bring Nash & Smashed to Worcester, MA

Launch in New England's second-largest city — serving over 35,000 local college students, Polar Park / Canal District crowds, Shrewsbury Street, Park Avenue and I-290 corridors.

National franchise overview · Massachusetts franchise guide

As the second-most-populous city in New England behind only Boston, Worcester anchors Central Massachusetts where I-290, I-190, Route 9, Route 20 and the nearby Mass Pike (I-90) converge. Nine local colleges — including WPI, Holy Cross, Clark University, Worcester State, Assumption and UMass Chan Medical School — combine with UMass Memorial Health, Polar Park (home of the WooSox) and new Canal District apartments to generate nonstop dining demand.

Arterial strips along Park Avenue, Shrewsbury Street, Gold Star Boulevard / Lincoln Street and nearby Route 9 / Blackstone Valley plazas offer accessible 1,600+ sq ft spaces at far more favorable occupancy economics than downtown Boston.

Central Massachusetts college, medical and ballpark momentum along I-290 and Route 9

  • Canal District, Kelley Square, Polar Park & Downtown / DCU Center: Ballpark crowds, arena concerts, commuter rail growth and walkable evening dining blocks.
  • Shrewsbury Street ('Restaurant Row') & UMass Chan / Biotech Park (Route 9 East): Worcester's premier culinary boulevard linking Downtown to UMass Memorial's flagship hospital and Shrewsbury.
  • Park Avenue, Highland Street & WPI / Clark / Worcester State Corridors: High-traffic west-side commercial spine threading directly past multiple university campuses.
  • Gold Star Boulevard, Lincoln Street (I-290/I-190) & Route 146 South: Grocery-anchored shopping centers and commuter plazas serving northern Worcester and Millbury.

Worcester, MA concept guides & nearby markets