Bring Nash & Smashed to Boston, MA
Anchor New England's premier college, medical and innovation hub — from Newbury Street, Boylston Street and Fenway/BU to Allston, the Seaport District and South Bay.
National franchise overview · Massachusetts franchise guide
Boston concentrates one of the densest student, medical and biotech daytime populations in North America directly north of our New York footprint along I-95 and I-90 (Mass Pike). Walkable corridors along Newbury Street and Boylston Street in Back Bay, Commonwealth Avenue and Harvard Avenue in Allston-Brighton, Huntington Avenue around Northeastern and Longwood Medical, and Seaport Boulevard generate intense lunch, dinner and late-evening delivery volume.
Because Boston real estate ranges from compact historic brownstone storefronts to open-air urban shopping plazas like South Bay Center off I-93, franchisees can match our Express Unit format to high-pedestrian MBTA blocks or launch a 1,600+ sq ft Full Restaurant in neighborhood plazas.
Unmatched student density, medical campuses and Seaport office traffic
- Back Bay, Newbury Street, Boylston Street & Fenway / Kenmore: Flagship pedestrian retail, Boston University / Berklee student crowds and Fenway Park event surges.
- Allston-Brighton — Harvard Avenue & Commonwealth Avenue (Green Line): Boston's liveliest late-night student and young-professional fast-casual dining strip.
- Seaport District & Downtown Crossing / Financial District: High-wage biotech and finance lunch crowds paired with convention hotels and waterfront apartments.
- South Bay Center, Dorchester Avenue & Huntington Ave / Longwood: Accessible I-93 shopping-center pads plus major hospital and Northeastern University foot traffic.