Bring Nash & Smashed to Springfield, MA
Anchor Western Massachusetts and the Pioneer Valley at the I-91 / I-90 Mass Pike crossroads — spanning Boston Road, Metro Center / MGM Springfield, Sumner Avenue and Riverdale Street.
National franchise overview · Massachusetts franchise guide
Springfield anchors the 690,000-person Pioneer Valley metro along I-91 and I-90 (Massachusetts Turnpike), sitting directly up I-91 from Hartford as a natural bridge between our New York presence and Greater Boston. Baystate Medical Center (Western Mass's largest employer), MassMutual headquarters, MGM Springfield, the Naismith Basketball Hall of Fame and local campuses at Springfield College, Western New England University and AIC sustain steady weekday and weekend volume.
Along Boston Road (US-20) toward Wilbraham, Sumner Avenue / Cooley Street, and across the Connecticut River on West Springfield's Riverdale Street (US-5), 1,600+ sq ft shopping-center spaces give Nash & Smashed high visibility across Hampden County.
Pioneer Valley's commercial hub at the I-91 and Mass Pike junction
- Boston Road (US-20) & Eastfield Crossing Retail Corridor: Springfield's primary east-west power-center and fast-casual artery leading toward Wilbraham and Ludlow.
- Metro Center, Main Street, MGM Springfield & Hall of Fame (I-91): Entertainment, casino, MassMutual Center arena and courthouse lunch/evening foot traffic.
- Riverdale Street (US-5 West Springfield) & Holyoke I-91 Interchanges: Regional big-box and restaurant magnet right off I-91 and I-90 serving the entire lower Pioneer Valley.
- Sumner Avenue, Belmont Ave & Springfield College / WNEU Corridor: Neighborhood plazas serving Forest Park, East Forest Park, Longmeadow border and local college students.