Bring Nash & Smashed to Baton Rouge, LA

Open in Louisiana's capital and SEC stronghold — across LSU's Burbank and Highland corridors, Perkins Rowe, Siegen Lane and Towne Center — serving five craveable revenue lines.

National franchise overview · Louisiana franchise guide

Baton Rouge pairs massive SEC student energy at Louisiana State University (LSU) and HBCU campus pride at Southern University with state government agencies, Our Lady of the Lake Health's medical district and high-income industrial corridors along the Mississippi River.

From student-packed apartments along Burbank Drive, Nicholson Drive and Highland Road to regional lifestyle and power centers at Perkins Rowe, Mall of Louisiana / Bluebonnet Boulevard, Siegen Lane and Towne Center at Cedar Lodge on Jefferson Highway, East Baton Rouge Parish supports multi-unit expansion.

LSU Tiger campus energy meets I-10 and I-12 capital-region retail powerhouses

  • LSU Campus Core (Highland Road, Chimes St, Nicholson Dr & Burbank Dr): Over 35,000 LSU students and Tiger Stadium game-day crowds fueling intense lunch, dinner and late-evening takeout.
  • Bluebonnet Boulevard, Perkins Rowe & Siegen Lane (I-10 South): Baton Rouge's premier regional shopping, medical and family dining hub drawing shoppers from across the Capital Region.
  • Corporate Boulevard, Citiplace & Towne Center (College Dr / Jefferson Hwy): High-visibility I-10 / I-12 interchange plazas surrounded by office parks, hotels and Mid City / Bocage neighborhoods.
  • Airline Highway South, Prairieville (Ascension) & Denham Springs (I-12 East): Fast-growing suburban family corridors bordering East Baton Rouge Parish.

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