Bring Nash & Smashed to Reno, NV

Lead Northern Nevada's fast-casual growth across Midtown Reno, the University of Nevada campus, South Virginia Street / Meadowood, Damonte Ranch and neighboring Sparks.

National franchise overview · Nevada franchise guide

Northern Nevada's Truckee Meadows metro has transformed into a major advanced-manufacturing, data-center and logistics hub along I-80 and I-580 / US-395 while maintaining year-round Lake Tahoe recreation traffic and a growing campus community at the University of Nevada, Reno (UNR). South Virginia Street stretches from UNR and walkable Midtown south past Meadowood Mall to Summit Reno and Damonte Ranch.

With wide-open Northern Nevada territory, franchisees can establish Nash & Smashed across Reno and Sparks — pairing student-focused walk-up and late-night delivery near UNR/Midtown with 1,600+ sq ft family restaurants in South Reno and Pyramid Way plazas.

Truckee Meadows tech, logistics and university growth along I-80 and I-580

  • Midtown Reno, Riverwalk & Renown Regional Medical District: Walkable South Virginia Street dining blocks and major hospital employment just south of Downtown.
  • University of Nevada, Reno (UNR), North Virginia St & McCarran North: Dense student housing, Mackay Stadium game days and commuter plazas along the McCarran Loop.
  • Meadowood Mall, South Virginia Street & Damonte Ranch / Summit Reno: High-income South Reno suburban retail corridors along I-580 toward Mount Rose Highway.
  • Sparks Legends, Marina & Pyramid Way (I-80 East): Outlet destination and dense family commuter shopping centers serving neighboring Sparks.

Reno, NV concept guides & nearby markets