Bring Nash & Smashed to Princeton, NJ
Combine Ivy League campus walkability with New Jersey's flagship US Route 1 corporate and shopping corridor across Princeton, West Windsor, Lawrenceville and Plainsboro.
National franchise overview · New Jersey franchise guide
Midway between New York City and Philadelphia along the Northeast Corridor rail line and US Route 1, Greater Princeton pairs year-round academic and visitor foot traffic around Nassau Street and Princeton University with global pharmaceutical, biotech and financial campuses across Carnegie Center, Plainsboro and Lawrenceville.
Whether launching a compact Express Unit steps from campus or a 1,600+ sq ft Full Restaurant in the powerhouse Route 1 plazas of West Windsor and Lawrence Township, operators serve cooked-to-order fried chicken, Nashville-style sandwiches, smashed burgers, mocktails and cakes to students, corporate teams and Mercer County families.
University prestige meets Route 1 pharmaceutical and commuter scale
- Downtown Princeton (Nassau Street / NJ-27 & Witherspoon Street): High-foot-traffic university, tourist and office dining blocks tailored for compact storefronts and late-evening student orders.
- US Route 1 South (MarketFair, Mercer On One & Nassau Park Pavilion): Central New Jersey's premier power-center retail strip spanning West Windsor and Lawrenceville alongside Carnegie Center offices.
- Princeton Shopping Center (North Harrison St) & Montgomery / Rt 206: Affluent neighborhood shopping plazas serving Princeton, Skillman and northern Mercer households.
- Plainsboro, Princeton Forrestal Village & Penn Medicine Medical Corridor: Major hospital campus, life-science offices and dense commuter apartments near Princeton Junction station.