Bring Nash & Smashed to Lincoln, NE

Open in Nebraska's capital and Big Ten university city — across the Historic Haymarket, UNL / O Street, SouthPointe Pavilions and North 27th Street — with five craveable revenue lines.

National franchise overview · Nebraska franchise guide

Lincoln combines Big Ten college-town passion around the University of Nebraska-Lincoln (UNL), Memorial Stadium and Pinnacle Bank Arena in the Historic Haymarket / Railyard district with stable state government, Bryan Health medical campuses and software/insurance employers that support year-round household spending.

Along O Street from Downtown past Gateway Mall at 66th Street to 84th Street, south along 27th Street and Pine Lake Road around SouthPointe Pavilions, and north near the I-80 / North 27th Street retail interchange, franchisees can choose between campus Express storefronts and 1,600+ sq ft suburban Full Restaurants.

Husker campus foot traffic and South Lincoln retail corridors

  • Historic Haymarket, Railyard, Downtown O Street & UNL City Campus: Over 24,000 UNL students, arena concerts and Husker game-day crowds driving walkable dine-in and late-evening delivery.
  • South Lincoln: SouthPointe Pavilions, 27th & Pine Lake Road & Yankee Hill: Affluent Lancaster County lifestyle shopping plazas and rapidly expanding southern residential neighborhoods.
  • East O Street (48th–84th St / Gateway) & North 27th Street (I-80 Interchange): High-visibility cross-town commuter retail arteries with abundant grocery-anchored inline and endcap spaces.

Lincoln, NE concept guides & nearby markets