Bring Nash & Smashed to Missoula, MT

Serve Western Montana's cultural, university and retail capital — spanning North Reserve Street off I-90, Midtown Brooks Street, Downtown Higgins Avenue and the University of Montana.

National franchise overview · Montana franchise guide

Where five mountain valleys converge along I-90 and US-93, Missoula acts as the undisputed retail, healthcare and higher-education hub for Western Montana, drawing shoppers from the Bitterroot, Mission and Clark Fork valleys. North Reserve Street off I-90 Exit 101 concentrates major national retail and hotels, Brooks Street / Southgate Mall anchors Midtown, and Higgins Avenue connects Downtown's Hip Strip directly to the University of Montana.

Between Grizzly game days, Providence St. Patrick and Community Medical Center staff, and busy family shopping trips along Reserve and Brooks streets, Missoula gives Nash & Smashed franchisees dependable multi-daypart volume.

Western Montana's five-valley hub anchored by UM, hospitals and North Reserve retail

  • North Reserve Street & Mullan Road (I-90 Exit 101): Western Montana's highest-traffic commercial corridor serving regional shoppers, airport hotels and growing Westside rooftops.
  • Midtown Brooks Street (US-93 South) & Southgate Mall District: Redeveloping lifestyle mall hub and Bitterroot Valley commuter spine with strong family dining.
  • Downtown Higgins Avenue, Hip Strip, Broadway & University of Montana: Walkable student, riverfront and hospital blocks ideal for Express Units, inline storefronts and late-night delivery.

Missoula, MT concept guides & nearby markets