Bring Nash & Smashed to Columbia, MO

Open in Mid-Missouri's SEC flagship college town — spanning Downtown Broadway / Mizzou, Grindstone Parkway and Stadium Boulevard — with five craveable revenue lines and full corporate training.

National franchise overview · Missouri franchise guide

Positioned halfway between St. Louis and Kansas City at the intersection of I-70 and US-63, Columbia combines SEC college-town intensity around the University of Missouri (Mizzou), Stephens College and Columbia College with major healthcare and insurance employers that stabilize year-round family income.

Walkable blocks in The District along Broadway and 9th Street deliver constant student foot traffic, while South Columbia's Grindstone Parkway / Nifong Boulevard student-and-suburban retail hubs, West Columbia's Stadium Boulevard, and the I-70 / US-63 Conley Road power center offer standout 1,600+ sq ft inline and endcap spaces.

Mizzou SEC campus energy and I-70 / US-63 Mid-Missouri retail corridors

  • Downtown Columbia ('The District' on Broadway / 9th St) & Mizzou Campus: Direct pedestrian connection between 30,000+ college students, MU Health Care and downtown nightlife.
  • Grindstone Parkway, Nifong Boulevard & Providence Road South (US-63): High-volume southside shopping plazas surrounded by student townhomes and affluent Rock Bridge family subdivisions.
  • Stadium Boulevard (Columbia Mall) & Conley Road / I-70 Interchanges: Regional Boone County shopping hubs capturing local residents and heavy I-70 interstate traffic.

Columbia, MO concept guides & nearby markets