Bring Nash & Smashed to Athens, GA

Tap SEC college-town energy and Northeast Georgia suburban growth — serving cooked-to-order fried chicken, smashed burgers, Nashville-style sandwiches, mocktails and cakes from Downtown UGA to Epps Bridge.

National franchise overview · Georgia franchise guide

Home to the University of Georgia's flagship campus, Athens pairs concentrated student walk-up and late-night delivery demand around Broad Street, Baxter Street and Five Points with thriving family retail hubs across Clarke and Oconee counties along US-78, SR-316 and the SR-10 Loop.

With Piedmont Athens Regional and St. Mary's Health Care System anchoring year-round employment along Prince Avenue and Epps Bridge, Athens avoids single-season slowdowns while surging on game weekends. Our 1,600 sq ft Full Restaurant, Express Unit and Food Truck models let franchisees match downtown storefronts or suburban plazas.

SEC campus foot traffic meets Clarke and Oconee county retail

  • Downtown Athens, Broad Street & Baxter Street (UGA Core): High-density student housing, academic buildings and late-evening dining blocks built for Express Units and compact storefronts.
  • Epps Bridge Parkway & Oconee Connector (US-78 / SR-316): Northeast Georgia's premier regional power-center corridor serving Oconee County families and Watkinsville commuters.
  • Atlanta Highway (US-78 West), Alps Road & Beechwood: Established grocery-anchored shopping centers with strong visibility and convenient neighborhood dinner traffic.
  • Prince Avenue / Normaltown & Barnett Shoals / Eastside: Medical-district lunch demand on Prince Avenue plus dense residential neighborhoods along Lexington and Barnett Shoals roads.

Athens, GA concept guides & nearby markets